Who We Are

Nureart Design

NureArt was founded in 2020 by the female entrepreneur Nurhan Durukan, with the vision of becoming a global art and craft supplies provider. As the first and only producer of air-dry modeling clay under the Smarta brand in Turkey, NureArt quickly became a well-recognized brand in many countries with its flexible and durable Smarta modeling clay, offering 28 different colors. Smarta has been tested and approved for compliance with EN71 Non-Toxic, CE standards, and also conforms to ASTM standards. In 2022, Smarta Kids was launched with a softer formula for educational use. NureArt also launched Smarta silicone molds, which already have more than 60 theme varieties, at the beginning of 2023, in addition to other products like modeling tools and non-stick rollers in its portfolio.