A Journey Filled with Hobby and Creativity: NureArt
NureArt was founded in 2020 by entrepreneur Nurhan Durukan as a brand specializing in hobby and modeling supplies. As Turkey’s first domestic producer of air-dry modeling clay, NureArt introduced Smarta—today available in 30 vibrant colors.
• Safety & Certifications: All Smarta products comply with EN71, CE, and ASTM safety standards.
• Smarta Kids (2022): A softer-formula line designed specifically for children.
• Expanded Offerings (2023):
• Smarta Silicone Molds: Over 70 themes for effortless shaping.
• BOLD Modeling Clay: Our product lineup now includes the more viscous BOLD modeling clay, offered in four different colors.” Accessories: Rolling pins, craft cutters, and various tools to streamline the modeling process.
Beyond modeling clays, NureArt’s family of products includes non toxic play doughs -Momclay and Creta—developed for children’s creative play.
Our Vision:
At NureArt, our goal is to become an inspiring brand in the world of modeling by offering safe and enjoyable hobby craft materials that appeal to users of all ages. With products that encourage creativity, we aim to provide a delightful experience where everyone—from children to adults can express themselves.
Founder’s Message:
As the founder of NureArt, I, Nurhan Durukan, am deeply grateful to everyone who has supported me on this journey. It brings me great joy to have you alongside me in this entrepreneurial story fueled by my dreams, efforts, and passion. I believe that together we will achieve even greater success.
We share this message as part of the NureArt family to express our hopes and excitement for the future. Discover more at NureArt.com and join us on this adventure.
It is a great honor for us to touch each of your lives and support your creativity.